Ideas in. Revenue out.Go-to-market for B2B companies

More isn’t a growth strategy.

Before you hire, spend or discount, find what’s really holding revenue back. We build the sales process for founder-led B2B companies and do the selling alongside you, then hand your team a process it can run without us.

Growth has a control panel. Let’s find the lever worth pulling.

12 years building sales systems and scaling revenueOracleMetaGartnerQualiaHostaway+ 3 companies founded
Now building sales forTrellis (Y Combinator)TurnClick
01 / Challenge the assumption

Which conversation are you having?

Pick the one you hear mostThen test it below
The better question

Pressure-test the numbers
$480,000

New annual contract value

Matches the example baseline

Example baseline$480,000
Your scenario$480,000
80
25%
$24,000
Illustrative, not a forecast. Opportunities × win rate × annual contract value. Baseline: 80 × 25% × $24,000. Excludes costs, churn and timing.

The real numbers are in your pipeline. Let’s find the lever that moves them.

Find your constraint
03 / How an engagement runs

A better question. A clearer next move.

01

Diagnose

The free diagnostic, then a 30-minute call on your numbers and the proof of demand you already have.

  • Where deals stall, stage by stage
  • What your customers, pilots or waitlist already tell you
  • A recommended scope, with price set on the call
02

Rebuild

30 days building the foundations with you. Expect the first month to go into the build, not a wall of closed deals.

  • Who you sell to and the problem you lead with
  • A CRM with deal stages and clear rules for moving between them
  • Outbound and a playbook your team can run
03

Run and hand off

60 days selling inside the system with you. We agree up front what good looks like, usually:

  • Qualified meetings coming steadily from 1 channel
  • Real deals moving through defined stages
  • The person taking it over running the playbook, with coaching
Stephen Sexton
Founder

Stephen Sexton

Stephen has spent 12 years building sales systems and scaling revenue at Oracle, Meta, Gartner, Qualia and Hostaway, and has built the sales motion from scratch at 4 companies. He's also started 3 companies of his own, Fathom Enterprises, Murch and Cleanistry, so he knows what it's like when the sales engine is you. Based in Austin.

Connect with Stephen on LinkedIn →
04 / Start here

Get your free diagnostic.

Part 1 takes 2 minutes. Answer 4 questions, add your email, and the machine prints a 3-step plan for the problem you pick. Part 2 is a free 30-minute call with us to test it against your real numbers, and you can book it right from your plan.

  1. Pick your stage.
  2. Tell us what’s breaking.
  3. Run the numbers.
  4. Hold the ignition and read your plan.
  5. Book your 30-minute call.

Privacy

What you tell us

When you run the diagnostic, we keep your answers plus the name, email, phone and company you enter. We use them to prepare your plan and follow up about it. We don't sell them.

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Ideachine, LLC / Austin, TX / Updated October 30, 2026